Who I am.

I am Beatriz, a product designer based in Zürich, Switzerland.

I'm a product designer with more than 5 years of experience in the design and usability sector, I am passionate about creating powerful, elegant, and impactful designs that have a positive impact on people. I am always up for a challenge and thrive in collaborative environments, where I can build strong relationships with my colleagues and teams.

When I'm not working, you can find me indulging in delicious food, dancing to good music, and petting every cat I come across. If you're looking for a creative, driven, and collaborative designer, don't hesitate to connect with me on LinkedIn.

What I do.

These are some of my skills and tools that I have used in my projects.

Designing

Figma
Sketch
Adobe XD
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Premier Pro

Prototyping

ProtoPie
Figma
Invision
Flinto
Zeplin
Marvel

Programming

HTML5
CSS3
Javascript
Jquery
Greensock

Researching & Testing

Moderated user testing
A/B testing
Surveys
Personas
User journeys
Card sorting
Tree testing
Guerrilla usability test

Experience

Digital Product Designer — EF, Education First

September 2022 - Currently

EF Education First (EF) is an international education company that offers language training, educational travel, and academic degree programs. Founded in 1965, EF has over 500 schools and offices in over 50 countries. EF is known for its high-quality language courses and offers a variety of educational travel and academic degree programs.

— Leading the design process for digital products, including defining design visions, goals, and strategies.
— Collaborating with cross-functional teams to understand business goals and user needs, and to define and design digital products that meet those needs.
— Developing wireframes, prototypes, and high-fidelity designs for digital products, including websites and other interactive experiences.
— Conducting user research and usability testing to gather insights and validate design decisions.
— Working with developers to ensure that designs are properly implemented and meet design specifications

Digital Product Designer — Testing Time

February 2020 - August 2022 (2 years, 7 months)

TestingTime is a start-up that recruits test users and other study participants so companies can improve their products or services.

— Development of prototypes for user tests and handoff to developers
— Design of interfaces and platform and web interaction.
— Implementation of a Design System to unify the brand image.
— Develop product strategy to achieve quarterly and annual targets.
— Research the real needs of our target audience (end-user and customer).
— Lead research and observation of numerous research methods: user test, interview, survey, card sorting, etc.

UX/UI Designer — DDB

April 2019 - January 2020 (10 months)

— Analyzed qualitative & quantitative studies & concluded the different
strategies to be implemented in the future roll-outs of the CUPRA website.
— Assisting the QA team in ensuring delivery quality.
— Researched, prototyped & designed the personas, customer experiences of the upcoming CUPRA flagship store.
— Perform Benchmarking, Tree Testing, Card Sorting, User Testing to improve and corroborate that the user experience is the most optimal.
— Creating UI style guides.

UX/UI Designer Lead — Invisible Bits

Sept. 2018 - April. 2019 (1 year. 8 months)

Invisible Bits is a cybersecurity SaaS B2B company dedicated exclusively to the creation of software for SOCs (Security Operations Center).

— Define and communicate the design methodology of UX and UI of Invisible Bits.
— Define the Invisible Bits brand (purpose, identity, tone of voice) in actionable elements (guidelines, recommendations).
— Ensure that guidelines are followed by teams and other parties (communication teams, customers, markets) or external agencies.
— Ensure that these guidelines are regularly updated to incorporate best practices and brand evolution.
— Create digital workflows, designs and prototypes.

Junior UI Designer — Quantion

Oct. 2016 - Aug. 2017 (11 months)

Quantion is an innovation consultancy that helps other companies designing and building solutions with the most innovative technologies to generate a unique user experience.

— Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience.
— Conceptualize original ideas that bring simplicity and user-friendliness to complex design roadblocks.
— Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.

Currently learning

Reading

Lean UX: Designing Great Products with Agile Teams. 

Courses

UX Design Institute

The interaction Design Foundation

Want to chat? Feel free to drop me a line!